Golf retail
No. 01
Getting a golfer into equipment that fits them and their budget.
Isaak Ramsey
I take the time and money you already have and help you make the most of it.
For almost a decade in golf retail, I helped golfers get the most out of what they had. Now I do it for golfers and real estate agents.
What that looks like.
Play Ready Golf
No. 02
Helping golfers improve with the time and facilities they have.
Local Take
No. 03
Helping a real estate agent build trust on social by filming while they wait for a client to show up.
It works.
Handicap
16 to 6
Colby went from a 16 to a 6 in less than a year, with the same amount of practice time.
Views
5M+
Combined views across Play Ready Golf channels.
Sales
No. 1
Top salesperson in my store in 2024, my one full year on the floor, on about 80% of the hours. I was doing the marketing too.
App customers
186
Golfers I sold on paying for a brand new golf app.
The work.
Featured on YouTube
13 Things Scratch Golfers Know That 15 Handicaps Don’t
169,000 views. Long form instruction from the Play Ready Golf channel.
Your favorite yardage is hurting you
90,000 views
Newsletter
Play Ready Golf newsletter
Build a list of busy golfers looking to improve, give them weekly information that helps them get there, and remind them the app can help.
95 to 3,738
subscribers in 10 months
42%
average open rate
286
subscribers from the app
Views don’t build a list. A 420,000 view reel with no call to action added almost no one. A 47,000 view YouTube video added over 300 subscribers in three days.
Read an issue
Podcast
Practice Is Cheaper Than Golf (it’s a trap)
43,000 views
Local Take
Video and branding for Ohio real estate agents
getlocaltake.com
How the machine works.
One golfer’s path from a video to a paying customer. Five holes, tee to green. Tap each one.
1
Attention
2
Capture
3
Nurture
4
Second tool
5
The ask
Attention.
Reels, YouTube videos and a podcast. Everything points to a free thing. YouTube alone brings in 35% of all signups.
5M+
views across Play Ready Golf
Now play your own round.
Five yes or no questions about your own marketing. A yes is par. A no is a bogey.
Does each video point to a free thing that matches it?
Does an automatic email deliver it right away?
Do new signups get a short series before your regular newsletter?
Do you offer a second free thing within a week?
Do your most engaged people get a personal ask?
0 of 5 answered. Your score shows up after the last one.
30 days of smarter practice.
One short email a day for 30 days. Each one is a science-based hack you can take to the range, built on a real study. Practice that shows up on the course.
This is hole 3. Try it.
Free. One email a day. Unsubscribe anytime.
This isn’t about cheap.
I work with unlimited budgets too. It’s about being honest about what’s realistic, then getting the most out of it.
The short version.
Golf retail
Almost a decade of fittings and sales.
Play Ready Golf
Founder. YouTube, podcast, newsletter and app.
Local Take
Video and branding for real estate agents in Ohio.
Education
BA in Marketing and MA in Innovation (Business Analytics), Cedarville University.
On the course
Plus 5 handicap. Played college golf at Cedarville.
Based in
Ohio.
In the bag.
beehiiv, for the weekly newsletter.
Automation
ManyChat, for comment to DM signups.
Video
Final Cut Pro, with Gling for rough cuts.
Design
Canva and Framer. This site is Framer.
Research
Sandcastles, for what’s working in short form.
AI
Claude, for research and analysis.